The number one reason customers aren’t buying from you is
… not because of your price
… not because of your product
… not because of your competition
… or not even because of a lack of need!

According to researchers at Primary Intelligence … they have learned it’s because “your prospect/buyer prefers the status quo.”

They simply don’t want to make a change—in the buyer’s eyes it’s too much effort to change.

Studies showed—
many of your potential buyers think “to switch is too complicated.” It now makes perfect sense as to why over 90% of people don’t like their doctor, yet they don’t switch doctors.
Imagine that?

Your consumers believe that if your product is going to take a lot of time and effort … or even have to do with some sort of “pain,”
they’d rather stick to the “status quo.”

Here’s three things that you can do so that
“status quo” is NOT your customer’s objection.
1) Do a thorough discovery to find out what is important to your customer. Drill down deep to understand, then anticipate their needs and/or objections.
2) Focus only on the features & benefits that are important to your customer. Be “emotionally correct” versus “factually correct.”
3) Do a statement of content—tell the customer what they can expect from your product or service.

REMEMBER:
Your customer doesn’t need to understand your product, they just need to know you understand them. After all, people don’t care what you know, until they know that you care.

We’re JC Marketing Communications—
wishing you a very blessed week!
860.621.8866