Most modern companies do some type of online marketing. This can include paid, search, and social media, as well as email marketing and using SMS. No matter the format, all of these forms of marketing involve content. This content comes from your website, which is going to be the binding of any good internet marketing. SEO is an important strategy, but your website also needs to be able to call people to action and get them to buy. Additionally, any campaign needs its own home page within your site, and it needs to be targeted properly to the audience.

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5 important ways your website impacts your online marketing efforts – Memeburn