Internet marketing allows an easy way for companies big and small to connect with their customers. Companies can measure the effectiveness of “e-marketing” much easier than through other methods, and gives them better control over their image. The principal strategy in internet marking is search engine optimization—basically, having a company appear prominently in internet searches—but pay-per-click advertising has also been very successful. Learn more …

Read the full article here:
Businesses continue to leverage on internet marketing in expanding and … – PR Newswire (press release)