British Airways launched an online campaign available on most social media channels. The campaign is in the form of a video called “Go Further to Get Closer” and it is about a man surprising his wife by sending them on a trip to relax and get away. The video campaign suggests that in order to help the relationships that are cooling or slowing down, going farther away as a vacation would help you get closer to each other.

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British Airways launches online marketing campaign ‘Go Further to Get Closer … – TravelBizMonitor