Super Bowl XLVIII is expected to have a major economic impact on the New York/New Jersey region, estimating a 20% increase over last year’s numbers. With over 100 million viewers, advertisers can expect to pay $4 million for a 30 second spot. In order for advertisers to ensure they have an adequate return on their investment, they must make the most of their interactions with consumers. Other companies not able to pay for advertising are capitalizing on events centered around the game.

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New York’s Super Bowl XLVIII The Ultimate Sports Marketing Case Study – Forbes