The Super Bowl is the best place for advertisers, it creates buzz for millions of people who watch it. So what are the best ways you can utilize this same concept? Create hashtags in social media circuits; leak out information prior to the ad just to gain some interest. In the past, Super Bowl ads have increased revenue. Not just through simple ads but a combination of buzz that gets people excited.

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Can You Build Buzz Like Brands Advertising in the Super Bowl? – Search Engine Watch