Even though a thoroughly sound marketing plan, for 2014, is already being used and the first month of the year is at its end, existing structures usually allow for amendments. Marketing analytics strategies are usually expected to change, throughout the year, when significant improvements can be made. Employees in marketing departments should continuously study the ideas and results of another company’s successes and failures, when adopting an innovative policy, directed at increasing their customer base, while also working to retain existing clients.

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6 Analytics Tips To Predict Your Online Marketing Revenue In 2014 – Marketing Land