Native advertising is a controversial new technique, but many businesses have found it to be useful. Now it has formed the newest paywall within media economics. This has led many in the industry to wonder whether this native advertising service is actually here to stay. Marketers may be looking for a way that they can actually generate a considerable amount of revenue by integrating this technique soon.

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Native advertising is the new paywall in media economics – but is it here to stay? – The Guardian (blog)