We focus on the four prioritized strategies that mid-to-senior-level marketing managers indicated were their top strategies of 2014. Budgets are increasing in five areas to accomplish these goals and show an increased ROI. To help attain their goals managers are advised to hone in on clear objectives; drive marketing goals in sync with sales to produce real revenue. While email is the vehicle of choice to acquire new customers, Mobile is the preferred choice for maintaining a relationship with existing customers. This offering introduces Lifecycle marketing as an area that is realized that this avenue of marketing gives the marketers a specific audience in precise times. A lifecycle campaign can give them an increased ROI.

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2014 State of Marketing: Email Flood Despite Rise Of Mobile And Social – Forbes