After an increase this year in the online radio company, Pandora’s online radio service, the company has decided to start offering in-car advertisements. This means that companies will be able to purchase a short advertisement slot which will be played in listeners cars while they are using the radio service. This could potentially be the start of Pandora’s breakthrough from little guy to big contender when it comes to music listening.

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Pandora to Start Offering In-Car Advertising – Wall Street Journal