Here are four ways to make the drive to better your marketing campaign last. Take on the right kind of work, if you have the right kind of clients you’ll move your business forward. Mix it up, marketing is not one size fits all. Map your marketing tools to ensure they’re in the best shape. A little bit, a lot, goes a long way. Visualize the results as well as the effort needed to get them. Have a rolling multi-year plan, to help you picture what the future holds.

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Four ways to step up your marketing campaign in January – The Guardian