There is quite a debate shaping up over whether businesses should be using native advertising going forward. Most major companies are now starting to integrate it in to their core strategy. This is shaping up an argument over whether this type of advertising should have some kind of regulation attached to it. This will help business leaders determine whether they should be adopting this type of strategy as they go forward.

Read the full article here:
Native advertising is the new paywall in media economics – but is it here to stay? – The Guardian (blog)