The Federal Government has launched its own marketing campaign in an effort to beef up enrollment under the Affordable Care Act. About 40% of people aged 18-29 are still on the fence about signing up, and 30% more are already unlikely to enroll. These “young invincibles” are the “holy grail” of the Affordable Care Act, because they are a profitable group that will offset losses with older Americans. Some young Americans are seeing the ads, but many are still in the dark.

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There’s a lot of marketing aimed at uninsured young people – Paradise Post