Motorola has brought about advertising genius, with shades of Harry Potter, as they have introduced an interactive advertisement that allows users to change the color of a pictured phone by touching the page. The advertisement uses tiny batteries and LED’s to engage readers, but only certain markets will see them from the outset. For now, it is only being offered to New York and Chicago. Just as online advertising has evolved, print advertisements most surely will morph to do the same thing.

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The future of print advertising: Interactive ads? – AGBeat