Apple’s ITunes Radio has made an impact in the way that consumes will typically do business. For the first few months, marketers were able to simply get people engaged in this brand new service offered by Apple. But now, it seems like general interest is starting to plateau somewhat. This means that advertisers will now need to come up with some creative ways of generating additional consumer interest in this service.

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Honeymoon’s Over For Apple’s iTunes Radio — What’s Next For Advertisers? – AdAge.com