More and more sites spring up every day that can be called “viral mills”—sites that publish a huge amount of content like content mills, with a specific focus on making the stories go viral via social media. Some examples you might be familiar with include Buzzfeed and Upworthy. Although these are much-praised by advertisers, VentureBeat argues that the popularity of these viral mills is a tech bubble and that they do not offer as much to advertisers as they think.

Read the full article here:
Why ‘viral mills’ like Buzzfeed & Upworthy are content marketing at its worst – VentureBeat