Native advertising is proving to be a popular way to generate consumer interest. But there are many marketing gurus that expect to see an increase in the number of ads that are generated. Some even think that demand for native advertising will tend to increase so much that it will exceed the available pool of talent. There are many executives who are wondering what other changes they will see over the course of 2014.

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How Native Advertising Will Change in 2014 – Adweek