Regardless of how you feel about Facebook ads, the recent results do not lie. Kenshoo, a social advertising platform, shows Facebook ads creating between 13 to 15 times more revenue during its Black Friday and Cyber Monday advertisements. This shows that if advertisers focus on targeting the right people at the right time, then social media advertising can be the next huge wave of advertisement.

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Cyber Monday Facebook Ads Pay Off Big Time for Marketers – Marketing Pilgrim