Marketing an album is no easy task, that’s why firms are taking a different approach to market top music stars. Pop star Justin Timberlake has an online count down of his next album to be released. Beyoncé was considered the most innovative by creating a music video for each track; Mrs. Carter sold 800,000 albums so far. Many are focusing on branding, social media as well as partnerships to get more exposure.

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The 5 Best Music Marketing Moves Of 2013 – Forbes