Padagonia, clothing to change the world. They have put advertising as the lowest priority for the brand. They seem to have stumbled onto something worthwhile. They encourage sustainability and tell customers that instead of trashing their damaged clothing they should repair them instead. It seems to be working since the company is worth $650 million and the lack of advertising seems to be holding no baring on their progress.

Read the full article here:
Why Advertising Is ‘Dead Last’ Priority at Outerwear Marketer Patagonia – AdAge.com