If ad companies want to create effective marketing campaigns, they will have to dispel some common myths. These myths are very prominent when it comes to mobile marketing. There are a few different elements that people should consider when they want to create these ad campaigns. They may want to check out how they can get a full range of different options that will appeal to genuine mobile users.

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Mobile Myth-Busters: 5 Common Myths About Marketing on Mobile Devices – AdAge.com