Nearly every company will be looking to make some predictions on 2014 marketing trends. This is why they should look for some of the trends occurring right now. It is popular to assume that there is a firm understanding of what types of trends are affecting the market. But businesses should be on the lookout for some sort of unknown variable. It is this variable that may suddenly affect the way that a company does its business.

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2014 Marketing Predictions With A Twist – Forbes