Though Google has already dominated the market with the performance of its website ads, it does want to improve on this model. In particular, it will be looking to revamp the results that it is getting from YouTube. The company sees a lot of potential for growth in this sector, so it will be increasing its efforts to improve ad revenue here. This goes along with some of the efforts it has pushed for while using its social media network as well.

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Google seeks brand advertising billions with YouTube – USA TODAY