Though there has been some recent controversy about native advertising, Vanity Fair has opted to join in on this recent trend. This has got many people debating whether native advertising should be used in different types of media. There was even a recent discussion in the nation’s capital about whether the format should be allowed to continue. This could provide companies with clear-cut guidelines on how these forms of advertising should take shape.

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‘Vanity Fair’ Is Latest to Roll Out Native Advertising – Mashable