Reports theorize that Twitter could outgrow Google and Facebook in their advertisement revenues. A survey of over 900 advertisers shared their opinions on who they would spend money with next year to advertise on the internet. The analyst; Mark Mahaney, cited the survey in which 71% of advertisers were already using Twitter to advertise. Mark went on to say that the results were so positive they were planning to raise Twitter’s target stock quote to $60.00. Mark also said there is a downside to Twitter. If Twitter does not properly monetize their users they could be in a world of hurt.

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Twitter Could Challenge Google And Facebook On Advertising Front, Analyst Says – Forbes