Development of new technologygeared to targeting comsumers with advertising over mulitiple media outlets. These outlets include tablets, smartphones, T.V, gaming consoles, wearable computers and movie trailers. Any of which the consumer could be exposed to in a given time. This will be made possible by the further development of software that will identify the user when they log onto such devices.

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This Is Advertising’s Next Great Leap Forward – Adweek