Businesses are becoming increasingly aware of the purchasing power of the American veteran and their families. When it comes to dollars to spend, the military vet and their families have injected a trillion dollars into the economy. Vets traditionally earn more, have increased job security, and at 25 million strong and representing a third of our population, make an exceptionally rich market for your advertising message. Explore the benefits of marketing your business to veterans and examine some common mistakes and pitfalls.

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Military Invasion! Veterans As a Part of Your Multicultural Advertising Mix? – Huffington Post (blog)