Traditionally, IT and marketing departments have been rivals for spending, while often working against each other. However, that paradigm needs to shift, claims one blogging expert. He will be interviewing executives from both departments of Penske Truck Leasing to find out how the two groups learned to work together on the challenges faced while revamping their B2B truck sales website.

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Marketing Vs. IT? Here’s A Better Approach – InformationWeek