Earlier in this decade, content marketing was king. That is to say, being good at developing content was a major asset to drawing customers to your site and keeping relationships alive. But now, it seems everyone is a content developer. So, is the approach still relevant? Dorie Clark posts a series of points developed by writer Joe Pulizzi that seems to affirm the technique, with some caveats.

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Content Marketing 2.0: How To Cut Through The Clutter When Everyone’s A … – Forbes