The New York Times intends on giving ads more content and/or context, but Mr. Thompson assures readers that it will be clear which articles are advertisement and which are articles. There is no reason not to be hopeful, for, the overall the changes seem to promise advancement and positive improvements. New York Times Ad department looks to be very ambitiously and tenaciously ready for 2014.

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New York Times Expects Digital Ad Growth in 2014 – AdAge.com