TD Ameritrade is a brand that is not as recognizable as the Nike brand. However, just as athletes have to take many small steps to win an Olympic competition, TD Ameritrade has travelled far in marketing to get recognized. TD Ameritrade spent $239 million on advertising during the fiscal year. Commercials of TD Ameritrade showing a snowboarder, Louie Vito performing backwards are a part of the million-dollar marketing strategy. These commercials are sponsored by companies such as Goodby and Silverstein & Partners. TD Ameritrade is also sending seven athletes to the Olympic winter games being performed in Sochi, Russia.

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TD Ameritrade Commercials Link Olympics and Investing – New York Times