The definition of Big Data is varied and confusing to marketing. Most marketers tend to ignore Big Data because of the misunderstanding of the phrase. Most marketers, however, do agree that big data concerns customer satisfaction. Because Big Data is ambiguous, it is difficult to determine how the data relates to brand marketing. Big Data does give the marketer the opportunity to rethink how marketing works in a more fluid business environment.

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Big Data And Marketing: Don’t Believe Everything You Read – MediaPost Communications