Topping the list of fire daring predictions for social marketing is brands getting braver on social marketing but not yet being ready to do so. Fragmentation of users will be difficult as a variety of ages are exposed to social marketing now. LinkedIn may finally become used by more brands. Mobile apps will become more robust and better used. And lastly, the corporate websites will be content filled and redesigned.

Read the full article here:
Five daring predictions for social marketing in 2014 – Inside Facebook