For the last few years Facebook has been the go-to free marketing tool on the web. However, due to limited space, and a large increase in advertisers, Facebook has announced that in the future things are going to have to change. In a three page report they have made the announcement that in the near future reaching people on Facebook is going to start to cost advertisers.

Read the full article here:
Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads – AdAge.com (blog)