Other than the big game, the Super Bowl is known secondly for the commercials. This year, since the game is being played in the nation’s number one media market, advertising space is not limited to the TV screen. Advertisers are lining up to secure space on local billboards, subway stations, and many other venues. While many billboards have been reserved for Super Bowl sponsors only, other advertisers are still finding ways to get their advertisements in the limelight.

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Ad agencies target outdoor ‘guerilla’ Super Bowl advertising in NJ, NYC – The Star-Ledger – NJ.com