Marketing Las Vegas is no easy task, especially when you need to market to the different generations. To marketers, baby boomers are often looked upon as narcissists … and perhaps generation x doesn’t approve of their baby boomer parents. Millennials want to do more. In 2012, the average visit to Las Vegas cost about $1,021, this number is lower from previous records from 2007, which showed $1,318 per visit. Consulting firms are trying different ways to market to each of these groups.

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Vegas Tourism: Embrace Generational Marketing – ABC News