This article is part of a “Moving Forward” series sponsored by Ink from Chase. J.D. Power illustrates the importance of using VOC (voice of customer), in two different situations regarding marketing in the American automobile industry. When Ford originally launched the first mini-van—at the time a brand new concept—they missed their target market simply by not listening to the market firm they hired to research the viability of the product.

Read the full article here:
The Essential Marketing Insight That Ford Completely Missed In The 1970s – Business Insider