Television stars are now promoting products as their own character. Kyle Richards from “The Real Housewives of Beverly Hills” was featured in a Jeep commercial. Advertisers feel that this approach is a gentler way to reach consumers. Even radio ads are gaining popularity among listeners. ABC recently ran a Target ad that showed cast members from “The Middle”, ‘Modern Family” and “Back in the Game”.

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Recalling TV’s Golden Age, Stars Pitch Products Tied to Their Shows – New York Times