The logo message for the MGM roaring lion means art for art’s sake. The marketing industry wants to add “art” to the strategy so that art would be for marketing sake. Advertisers are adding art to their ads inclusive of Chanel, Gap, Jaguar and Red Bull. Art used to get appreciated by the mature generation but is now a part of the marketing strategy aimed at consumers in their twenty’s and thirty’s. Advertisers are also adding food to their advertising efforts with the idea that the conversation begins when food and culture meets.

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In Marketing, Art’s the Thing – New York Times