Forbes Brandvoice is the tool designed to bring content marketing to the consumer by giving than an opportunity to input their insight and perspective on an issue. The function of journalism is to inform and media communications locate solutions for marketers. Forbes Brandvoice accomplishes both of these tasks by using native advertising that focuses on the mind. Forbes also provides editorial newsroom as a place of input as a marketing strategy.

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Inside Forbes: Some Data And Tips About Native Advertising The FTC Might … – Forbes