The marketing of health needs to be improved to show more liveliness. Most health ads are not exciting and fail to tell a story of success. The digital health ads need to encompass more than a ladder showing a patient improved health. The ads need to differentiate for marketing that tells a message. Just as any digital ad, the health marketing strategy needs to engage the customers to make them think and act in favor of the advertised product. Leverage technology needs to be used such as geo tags, apps and social media.

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Digital Health Is Very Sick–Its Marketing Is Anemic – Forbes