The Federal Trade Commission (FTC) will host a workshop on Wednesday. The topic is whether native advertising misleads consumers. Native advertising is paid content that appears in the same format on a website as authentic, editor-created content. Journalists are optimistic that native advertising might be a stable revenue stream for online journalism. But the FTC worries that consumers cannot distinguish between paid and unpaid content.

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Federal Trade Commission will put native advertising under the microscope … – Poynter.org (blog)