High-level executives are often hesitant to adapt to new, cutting-edge marketing. Executives say, there’s no way to prove digital marketing offers a return in investment, and question whether digital advertising is simply a short-lived trend. Emphasizing how consumers make purchasing decisions and how digital ads can help the company meet is goals and portray its values can help high-level executives warm up to digital advertising.

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4 C-Suite Objections To Content Marketing And How To Overcome Them – Forbes