This piece begins with a discussion on social media advertising and how it relates to users of the sites. It includes a chart on what social media marketers project is the average income for their companies per user. Next is a discussion on the top three social media sites, and how it relates to the marketing information and why social media is therefore a “hot” place to gather marketing data. It is somewhat inconclusive, raising important points but also poking holes in some of the suggested data surrounding this field.

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What Are You Worth To Social Media Stocks? It Must Be More Than Advertising. – Forbes