During the shopping season around the holidays, parents will see many toys designed for either girls or boys. Typically, girls toys are pink and often include princess culture, versus boys toys that are blue, black or silver typically. This difference has been growing since the 1980s according to marketing studies. A new toy called GoldieBlox has been creating “toys for future engineers” and hopes to involve more girls in construction and engineering. They have released a marketing video with lyrics changes from a Beastie Boys song.

Read the full article here:
Toy marketing mines the divide between boys and girls – CBC.ca