Between Black Friday and Cyber Monday deals, Small Business Saturday is a chance to shop local businesses that support communities. AmEx has offered incentives for businesses to use their services by providing a subsidy, though at a must lower rate than past years. Critics call this plan a marketing ploy to pad AmEx profits, but AmEx was quoted saying how they love helping out small businesses. The ending line suggests shopping local, but just using cash.

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Small Business Saturday: AmEx Marketing Ploy? – The Fiscal Times