For 2013, Samsung is slated to spend approximately $14 billion in advertising, which has prompted a comparison of Samsung’s spending with other rival companies’ budgets, particularly Google and Apple. Google only spent $12.5 billion in their acquisition of Motorola cellphones. Apple is estimated to spend only $1 billion in advertising, which is miniscule in comparison. However, upon looking at revenue generated versus advertising costs, Samsung dedicated 5.4% of its revenue to advertising, whereas Apple only used 0.6%. While Samsung may not have a strong “brand identity” like Apple, they must improve their advertising efficiency to persuade potential customers.

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Samsung Spends an Estimated $14 Billion a Year on Advertising – Geeks are Sexy Technology News