Samsung has been the largest spender of consumer electronic ads this year, trying to promote all of their new technologies that have been available before other major manufacturers can. In 2012 they spent over $4 billion in ads, which has increased to an estimated $14 billion for 2013. The Samsung Galaxy S4 has been one of their latest products being marketed, with new ads that make them seem more like an Apple-style company.

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Samsung spending big on ads, but returns aren’t quite as expected – Phandroid.com