Congress has proposed reforms that may affect industry associations by cutting their advertising tax deductions in half. The industry associations say that this could lead to major legislative battles for this change. Currently businesses can deduct 100% of their advertising, but the proposed law would modify that to be 50% in the first year. There had already been one proposed change earlier this month. The American Association of Advertising Agencies (4As) and the Association of National Advertisers will be lobbying against this strongly.

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Advertising Groups Cry Foul Over Proposed Tax Changes – Associations Now