So what indicators are absolutely necessary for content marketing and how to measure those indicators? The first indicator is referrers and it’s recommended that measuring any referrers by looking at the patterns. The next is engagement metrics measured by baselines given by the higher performing portions. Social sharing is also important you measure in “likes,” however, in context by figuring out how X amount of likes translates to number of visits. Finally conversions how much revenue is generated measured by tools like Google Analytics. Learn more …

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11 Must-Measure KPIs for Content Marketing Success – Search Engine Watch